AML.T0066
MITRE ATLAS / Retrieval Content Crafting
Adversaries author content designed to be retrieved by user queries and to influence the user or the system when it is surfaced. The content is written to rank well for target queries and to carry instructions or misinformation.
In plain English
If you know what a retrieval system searches for, you can write a document engineered to be the one it finds. Whatever that document says then arrives with the system's authority behind it.